The 48 hour Music Video Project (48MVP) is a competition organised as a collaborative effort between the 48 Hour Film Project, Kala Ghoda Arts Festival (KGAF) and three of India’s hottest music composers, Ram Sampath and Vishal & Shekhar. It kept up the promise of being one of KGAF’s most exciting and funky events, where competing teams were allotted a song each, composed by Ram Sampath or Vishal & Shekhar.
On the morning of 4th of February 2012 on the first day of Kala Ghoda Arts Festival, The Prince of Wales Museum Viewing Centre was buzzing with filmmakers from different walks of life. All of them, impatient and excited, had gathered for the 48 Hour Music Video Project’s Kick Off. With ants in their pants they picked up chits for the music track assuming that the chits would contain the name of the track but much to their dismay, the suspense was not over yet as the chits were only marked as A and B! They patiently waited for the press conference which was attended by director of Kahaani
, Sujoy Ghosh, singer and composer, Lesle Lewis, CEO, Kala Ghoda Association, Pallavi Sharma, the in-charge of film section, Deepa Gahlot and India Producer of the 48 Hour Film Project, Preeti Gopalkrishnan to get over, so they could finally listen to the tracks. The tracks were Sapne
by Ram Sampath and Shotti Bol Chi
by Vishal & Shekhar. The reactions were mixed – some of the teams were elated, while there were a few who were not so happy about what they got.The teams then moved to the Kala Ghoda parking lot for a final flag off where at 1:30 pm sharp, a gong, an autorickshaw horn and a film clapper were used to mark the beginning of the craziest 48 hours at Kala Ghoda. Adding to the challenge was that teams had to mandatorily include 15-seconds of footage of the Kala Ghoda Arts Festival 2012!For the Drop Off on January 6, the early birds started arriving with their entries as early as 10:45 am. The first team, Cutting Edge was in a hurry to submit its entry, and go back and catch some sleep! The official rules give a half hour grace period after the 48 hours… thus making 2 pm the final deadline. With 10 seconds to go, all those who were present at the spot, joined Preeti in the final countdown. Any team coming in after that was a ‘Late Team’, which meant they were not in the competition but the film would be screened. Members of ‘Pixology’ were heartbroken that they had missed the deadline by just about a minute!At final count, 35 teams submitted on time and there were 11 late entries, the last one as late as 6 pm. But the excitement did not ebb as some of the teams were already excited about the next 48 Hour Film Project. The filmmakers bonded, sharing stories of how traffic, political and religious rallies and election campaign caused them to lose crucial minutes, while the on-time teams thanked their lucky stars.In 2012, the KGAF & the 48 Hour Film Project could not have asked for a better start!
NOTE: All the music videos – on-time & late – made in the competition will be screened during the KGAF. The details are as follows:
Date: Saturday February 11, 2012
Time: 12:30 pm to 3:30 pm
Venue: Museum Viewing Centre, (formerly) Prince of Wales Museum, Kala Ghoda
Seating on first-come-first-served basis. Seating capacity 120.
The top 3 videos will be announced at the screening. The “Best Music Video” will be presented cash prize of Rs. 25,000/- by Vidya Balan @ Asiatic Society Steps on the same day @ 7:30 pm.